Season 2 | Episode 1: The Power of Your Messy Journey with Anthea Peers

00:00:00: Maybe you're the best at what you are.

00:00:01: The whole way through, You don't have ambition to get some fans' title but always want.

00:00:06: do well in that and hold your career.

00:00:08: love it make it meaningful for you And inspiration is needed.

00:00:12: I would say surrendering to be greater vision beyond yourself is critical because if its about YOU you will trip up.

00:00:21: If look back one of many things so fascinating It tells

00:00:25: stories from past.

00:00:30: Welcome to Her Voice Impacts podcast.

00:00:33: Today we have Anthea Piers, president of Christie's and Mayor a visionary leader in the global art world.

00:00:41: her

00:00:41: Christie's journey is quite impressive And now leading Europe Middle Eastern Africa.

00:00:46: A total expert in connecting cultures through art.

00:00:50: I'm so excited to have you here.

00:00:52: Thank You for joining us today.

00:00:55: Thank you so much for having me.

00:00:57: I'm so thrilled to be featured on your podcast, thank

00:01:13: you

00:01:20: I must say.

00:01:23: So my great aunt was a professor of history art, she taught in Ireland and She was a strong character, let's go with that.

00:01:32: You didn't mess with her and she was quite a pioneer of her time as a single woman doing her job.

00:01:37: it was quite unusual but you also really championed contemporary artists in Ireland at the time and managed to arrange acquisitions with museums again which was rather shocking for the establishment of The Time And good for her because those artists have gone on to become great names such as Francis Bacon Really?

00:01:55: Yeah, yeah.

00:01:56: And then she was an amazing woman and very generously took me around exhibitions when I as a child She's been natural teacher so didn't just walk me round which isn't interesting for the children.

00:02:07: what they did is say okay let us look at the virgin in-child image traditionally got navy on outside.

00:02:14: read inside Anthea tell how many are there that you get someone to pay attention with them and all things, it started to engage me.

00:02:27: And what I credit her for is that she gave me the beginnings of an alphabet or art.

00:02:33: so when you start picking out themes or messages in art, you start to build your understanding and it starts to open up for you.

00:02:42: It is truly like reading that once you learn how to read You can open-up any book right?

00:02:48: So she started me on the Alphabet And I couldn't be more grateful because The more know about art ,the more you can dive into further.

00:02:55: You think you've learnt one artist.

00:02:58: then there's another movement There's a market, an area...it all starts from someone opening their door.

00:03:06: It's unbelievable that analogy you said about the alphabet and going deeper into it.

00:03:12: This is a question I have in a sense like maybe you can explain this to me, are those artists somehow connected one another?

00:03:18: Like how do these movements happen?

00:03:22: There was an era where art transitions into something else.

00:03:25: Are they all connected or getting together and saying okay its time for new

00:03:29: movement?

00:03:35: But the answer is, because art is about people.

00:03:38: An artist is a person and therefore what they are creating as reflection of them.

00:03:42: it's a reflection of humans.

00:03:44: It's a reflections on narratives of now The questions or feelings of Now.

00:03:49: If you look back through Artman one of many things that is so fascinating Is to tell stories from past.

00:03:54: You can read them And see them.

00:03:56: It's like walking back Through history.

00:03:58: When buying major work Of art you're buying chapter of History Because your buying What moment was So artists looking back and finding inspiration from history but they're also looking to now,to their own.

00:04:09: So you often will see themes across the world.

00:04:11: whether it's where an artist is from anywhere in the world ,whether there gender who they are You'll see a lot of themes because its same concerns and passions that we all grapple with.

00:04:21: That makes absolute sense!

00:04:22: Well I hope yes And it inspired me.

00:04:28: It totally

00:04:29: did!

00:04:30: So, did you end up going to school and studying?

00:04:34: Yes Well I

00:04:36: studied history of art at university but didn't know what i wanted.

00:04:42: I worked in galleries for a little while.

00:04:46: Really?

00:04:46: I loved working with artists and collectors, absolutely loved it but... ...I needed somewhere really big!

00:04:52: I need the largest organization to find because you

00:04:54: know- Well i've heard a few sound

00:04:55: ones!

00:04:59: You know when your twenty one..you don't who are or what do want.

00:05:02: so I thought like an open field and run at it And found out where they were.

00:05:07: So I came to Christie's as PA seventeen years ago.

00:05:11: Wow I have been very lucky be supported.

00:05:14: So two years ago, I became president of the mayor.

00:05:17: That is just mind blowing.

00:05:19: so you were like a visionary at twenty-one throwing yourself into

00:05:24: it?

00:05:25: No what i did though was that knew nothing and I needed to find somewhere big to figure out where I was.

00:05:32: Okay

00:05:33: this great because people need here.

00:05:36: You totally surrendered To something unknown Yes And showed up in magical way for you.

00:05:45: Because to be part of Christie's, I mean it's like a achievement and...and to do doing that for such long time And see your growth.

00:05:55: obviously You've seen your own growth.

00:05:57: now in this position.

00:06:00: That must be a big responsibility as well.

00:06:03: It's huge, I mean i'm here through the support and The belief of my colleagues that they have believed in me.

00:06:09: yes help me And I am grateful for that every day?

00:06:12: I'm also Here because I worked.

00:06:15: yeah, I went to my go-at life.

00:06:17: I work hard I take risks I do the difficult jobs with a smile on My face.

00:06:23: I will always give back, push that harder.

00:06:26: I'll fight for the greater good of the

00:06:27: firm.".

00:06:28: And I'm super grateful and very lucky that Christie's has rewarded me with all these new things, always new excitement.

00:06:34: so what leaves now is an enormous responsibility.

00:06:39: when i stood up did my first door staff meeting after gaining this job said happy to be open but never thought would in position started on a. give you my commitment now start from there.

00:06:52: It's only the beginning.

00:06:53: The leaders of the future are here, and I will support

00:06:56: them.".

00:06:57: And so that is my mission now that i'm in this position – how can make it happen?

00:07:01: So you feel like your connected to a mission bigger than yourself because I think thats what the key goal is for life.

00:07:08: Yes we have missions but they really need to be quite audacious!

00:07:12: Yeah

00:07:12: yeah yeah...

00:07:14: Did do thinking that way…the bigger..the better Because I know….I have go all-in.

00:07:22: I think so.

00:07:22: Look, I'm quite an energetic character So it was always going to have be doing a lot but i don't Have any ego on the very humble person and never expected myself To be part of that mission.

00:07:32: I genuinely was happy to Be the person who handed me mic if you know what to mean to someone else to go On stage?

00:07:37: Absolutely delighted!

00:07:38: And loved working in teams.

00:07:42: Considered like do anything different now other Than work at team.

00:07:44: right That's my job whether sitting In this chair or your intern just as part Of a team to have a position like this that would come from it.

00:07:54: So again, I humbly thank the organization of my boss Guillaume Cerruti because its him.

00:08:01: thats taken me here...I'd say surrendering is critical if you're always going to trip up.

00:08:11: The self is one of the biggest barriers and it can confuse you.

00:08:15: And look, as women we probably don't put ourselves forward right?

00:08:19: But then we get into complex universes of shoving yourself back or maybe trying too hard all those kind things.

00:08:25: actually to me I find that saying i'm here for the greater good helps because that just takes me out at the frame.

00:08:32: I totally agree with you and love what your said about women who are putting themselves behind their scenes a lot with what you're doing.

00:08:40: Do feel like it can really be some sort of catalyst for other women who are probably looking and going.

00:08:47: I am inspired by this, i want to do the same thing might not be the same role But I want to pioneer something.

00:08:54: Right, well what i would say is that when I was growing up there weren't many female role models... Exactly!

00:08:58: ...I'm sure you had the same

00:08:59: idea?

00:09:00: Yes

00:09:00: And it's a and this uh- I wasn't conscious of it so it wasn't a thing for me.. ..I didn't ask for it but now that I look back I think damn oh!

00:09:07: For things

00:09:07: again?!

00:09:09: I wish I'd had someone standing in front of me saying You could do this because It just opens up that consciousness.

00:09:14: Because as you see it doesn't matter What your career Is.

00:09:17: maybe you're The best at what you are all the way through.

00:09:19: You don't have ambition To get some fancy titles but you always want to do well in that and hold the career, love it.

00:09:27: You need inspiration.

00:09:33: so often for women there's been a moment when many have left whether they're family reasons or moved into other roles... And then just about to hit!

00:09:42: And I think this is something which means the world to me To fight for.

00:09:47: Have a family with kids and send them down to the next generation that's okay, it doesn't matter whether you do or don't.

00:09:55: It is utterly irrelevant.

00:09:57: and how your working matters?

00:09:58: Wow!

00:10:00: I'm sensing you might have a little innate passion speak for women lives And inspire them.

00:10:05: Is this something about mentor?

00:10:11: Or help other woman who are probably in situation where they're like oh really can i go so far Being that voice to them, how important is it for you?

00:10:21: It's incredibly important.

00:10:23: I mean, we hear... We take mentoring very seriously.

00:10:26: when there is a big program across the company and it's something that I value very highly And say actually huge majority of our female staff takes part in the mentoring

00:10:34: programme.

00:10:35: I think its absolutely based on what you can do.

00:10:38: That wonderful phrase is leaning backwards or reaching backwards which i completely agree with But also love the idea speaking to women who are completely different from me Who have a different background, career choices Because thats where your start really connect across what the difference in our challenges are?

00:10:54: Yes, yes.

00:10:55: And then that becomes this sort of like.

00:10:58: everyone becomes very vulnerable and says I feel just like you do too!

00:11:04: We're all trying to do these things but it comes down in that journey because I think you feel sometimes as a woman, your like and I'm doing this all alone.

00:11:23: Yeah?

00:11:23: It's a lonely

00:11:27: ride!

00:11:27: We're actually all kind of doing it

00:11:30: right... Well i know i think that is something that has changed culture over the last ten-twenty years.

00:11:35: Is that used to be?

00:11:36: we had to stand up say were brilliant or fearless And was standing on a horse with sword or what not?

00:11:42: Actually now its expected us.

00:11:45: I fail, I worry.

00:11:47: I have concerns.

00:11:48: I don't believe in myself some days and that's normalized my goodness.

00:11:52: if there is one thing we can do for the next generation it's to normalize all of those kind things.

00:11:56: Yeah!

00:11:57: And how about empathy on ourselves?

00:11:58: Oh exactly!

00:11:59: Openness...I

00:12:00: am not perfect and thats fine!

00:12:03: It quite alright because i dont know anyone who IS perfect and doing these with perfection.

00:12:10: We know perfection.

00:12:13: It's a

00:12:14: conversation where we could talk for hours about it, but its something that... We all aspire to this perfectionism.

00:12:20: But there is really no perfectionism!

00:12:22: There isn't any!

00:12:23: No such thing!

00:12:24: They really aren't.

00:12:26: Look I often tell staff i didn't get the first job I applied at Christie's Really?

00:12:30: A low level job as an administrator and they rejected me And then called me a couple of weeks later.

00:12:38: You know you applied for that one, do want to apply this one?

00:12:41: So I then applied it and got it.

00:12:42: But always like say i started with failure!

00:12:45: Oh my goodness how did the turn around must have been...you were there a moment ago.

00:12:50: It's like an audition now your in.

00:12:51: How would

00:12:52: you feel about

00:12:54: those two weeks just going?

00:12:55: oh gosh.

00:12:57: Well as u said you know more of us than me.

00:12:59: Do pick yourself up again And go at it again.

00:13:02: You have too.

00:13:02: Just keep striving forward or else stay stagnant.

00:13:06: That's spot, right?

00:13:09: Okay.

00:13:10: So I want to know

00:13:11: more about your role at the moment and EMEA because it is fascinating And i wanna know about The growth that is happening in In the art world as well.

00:13:24: How this incredible position in the Art World?

00:13:27: What can you tell other women About finding their voice in making impact A tradition in a

00:13:34: male-oriented

00:13:35: world, which is not if I'm... No.

00:13:37: We're talking like we can balance

00:13:39: this

00:13:40: you know?

00:13:42: It's great question and the first thing to say was that we have come along way.

00:13:48: when i started someone very kindly said just so as woman will always be support function.

00:13:55: This person has been helpful right?

00:13:57: Just clarifying for me.

00:13:58: I thought, oh gosh!

00:13:59: Extraordinary.

00:14:01: And now here we are and it couldn't be more different that...I'm the first EMEA president sure but out of four presidents at Christie's three out for our female.

00:14:10: Really?

00:14:10: Absolutely this is strategic right.

00:14:12: my boss Jim Serity RCOs absolutely extraordinary.

00:14:15: he's incredibly focused on the importance.

00:14:17: diversity in balance yes.

00:14:19: so under his leadership we brought in a rule all auctioneers It must be fifty percent female, so it's... I

00:14:26: want to come and tell you.

00:14:27: Well there you go!

00:14:27: I

00:14:29: need to see this.

00:14:30: You have a go at being an auctioneer because it is a lot harder than anyone thinks.

00:14:34: It's very complicated things do you know that?

00:14:35: But he

00:14:36: was in art form itself isn't she?

00:14:37: He was very male dominated And partly that reflection of the art world was male-dominated.

00:14:42: but also look its quite a male thing.

00:14:44: You stand up Its a loud voice just talking cliches from over and he said, I insist that we will be fifty percent female for all our auctions.

00:14:56: It was a bold thing to do absolutely amazing because up come this new generation of women who have course love it... ...and can speak loudly!

00:15:02: And of course they could be charismatic.

00:15:04: Wow

00:15:04: you gotta have such confidence with that one

00:15:06: I think?

00:15:06: You've got to do.. ..we train them here in-house.

00:15:11: We have an auctioneering program which is very very thorough.

00:15:13: A lot people don't make it through.

00:15:15: Okay what does that sound like a reality

00:15:18: show?

00:15:19: It's like expecting

00:15:21: you get knocked off.

00:15:23: It really is.

00:15:23: Its not easy,

00:15:26: but it was incredibly important to do because its a symbol.

00:15:29: you know your auctioneer has the absolute front face of business and we diversified that in all the right ways.

00:15:36: so look if thats how this world changed doesn't take away from the fact there are challenges in nature.

00:15:43: yes my answer on question about How You Find Your Voice Comes Back To You Is About Know Thyself.

00:15:50: your voice will come out right and strong.

00:15:52: Yes And I took to what we just said.

00:15:56: sometimes, What you say isn't correct but it doesn't matter if You are sure in yourself and know Your values.

00:16:02: that takes time like when i was twenty one hand on heart.

00:16:06: maybe i'm Unusual.

00:16:07: i did not have that didn't Know who.

00:16:09: i wasn't clear.

00:16:11: I spent many, many years forming my voice.

00:16:13: Forming who I was and because i'm very lucky that in my journey... ...I kind of been the shadows but wasn't so visible.. ..I actually could do it without people watching me!

00:16:20: I can watch their mistakes!

00:16:22: And I can make MY

00:16:23: MISTAKES!!

00:16:24: And gradually figure out what are my values on how to hold onto them.

00:16:28: So again going back into our conversation is about giving myself a voice.... ...I remember where's job here and thats greater good That connects you?

00:16:37: That has given me confidence.

00:16:40: think that authenticity and legitimacy comes from within.

00:16:44: If you don't have that, then it's when your trip up.

00:16:46: This is the best advice ever!

00:16:49: No,

00:16:50: you know

00:16:50: better than I do that yell at how to find your voice.

00:16:53: The funniest thing is because it's sort of like connects with obviously the entertainment world too.

00:16:58: cause now you're told to be authentic but then put in front thousands people and everything just

00:17:05: goes into

00:17:06: this life.

00:17:07: I've got all eyes on me right now!

00:17:09: How can they be authentic?

00:17:10: Yes!!

00:17:11: How could i even

00:17:11: speak?!

00:17:13: How can we

00:17:13: not pass

00:17:13: out??

00:17:14: You have a passing-out moment fly with it and then you've gone, I broke through the glass dealing with that, now i can do the next bit.

00:17:26: It feels like it's kind of similar!

00:17:28: Like even as your journey you're going up and then you're saying...I'm gonna go this way.

00:17:36: so its kinda similiar in a way isn't it?

00:17:41: Finding your authority before you start sending into outside worlds.

00:17:46: That where were super lucky is if you become child star age twenty one losing your voice before you've actually figured out what it is.

00:17:54: So no wonder they struggle, that's not easy.

00:17:57: Yes lose themselves probably in the audience

00:18:02: Right!

00:18:02: In a reflection of their meant to be rather than who they are.

00:18:06: Wow okay I'm getting some good tips from each other.

00:18:16: I want to go into this area of Abu Dhabi, because i think it's amazing.

00:18:20: Having been there and you've been yourself many times we're seeing such exciting developments.

00:18:26: the art scene what possibilities do you see for the UAE in shaping the

00:18:33: global

00:18:33: art market.

00:18:35: Gosh, it's such a great

00:18:35: treat!

00:18:36: We could be here for an

00:18:36: hour?

00:18:37: I would be for days on that topic because my goodness and i just love traveling to the UAE more than I've ever been.

00:18:42: It is special isn't it?

00:18:43: Such a wonderful place And look what-.

00:18:46: The arts scene in the UAe Is well established and it is thriving.

00:18:49: we were lucky as Christy Very lucky to be welcomed To the Emirates In two thousand six.

00:18:54: Oh wow That was a long time ago.

00:18:57: Since then we have had the pleasure of watching this scene evolve and grow exponentially.

00:19:02: It's, I love what true love is.

00:19:05: The passion, the talent and ambition that is flowing from the arts scene in the UAE.

00:19:10: It's incredibly striking an incredible inspiring.

00:19:13: there are no limits to what as possible.

00:19:15: What you dream can happen?

00:19:16: And it just wonderful!

00:19:22: Look at the impact.

00:19:22: I have absolute certainty That the UAe will increasingly become a major player of international artsy.

00:19:28: It already Is but i see that grow even more.

00:19:31: look You already Have the extraordinary Lou Rabadabi And then you have these wonderful museums that are coming along.

00:19:37: I mean it is

00:19:38: mind-blowing,

00:19:39: what an incredible place!

00:19:41: But equally the commercial art scene.

00:19:43: You've got some amazing artists bubbling up and there's some incredible galleries.

00:19:47: If you go down to El Socal Avenue you get inspired every which way.

00:19:50: Recently we had a pleasure of going through the Abu Dhabi Art Fair.

00:19:53: Oh my

00:19:54: goodness!

00:19:54: I was there too.

00:19:55: Look at

00:19:56: that, what an offering.

00:19:57: but did you see the eclectic like so many different artists and so many beautiful pieces?

00:20:02: And i was just like...I don't know where to look anymore You

00:20:04: don't have nowhere to start It's it..it wasn't internationally and a local offering.

00:20:08: It felt good Both ..It was absolutely amazing.

00:20:11: I do agree with you.

00:20:14: What are your feelings about emerging new artist coming out of there?

00:20:17: because their focus is really on you know, getting the locals as well to tap into their creativity and artistry.

00:20:27: Could there be a possibility that we might see something rising up in that?

00:20:31: I've no doubt because not only do you have incredibly talented artists growing up then producing work in The Emirates but also collectors who are passionate about art And when you really start seeing the magic happening it's incredible.

00:20:50: What type of

00:20:50: collectors Do you deal with?

00:20:55: It's

00:20:55: a big question.

00:20:56: No, it is a great question!

00:20:58: So at our institute we deal with all types of collectors.

00:21:01: We deal from the private person Of any age or gender in any place.

00:21:05: We are utterly open to every single person who loves art.

00:21:09: We also deal with institutions and private companies.

00:21:13: We deal with arts dealers.

00:21:15: Increasingly we deal financial mechanisms like art funds Or fractional ownership

00:21:20: Really?!

00:21:20: Yeah absolutely What is fractional?

00:21:23: Well that sounds

00:21:24: like you own a brush stroke or something.

00:21:27: Yes, literally!

00:21:27: That's exactly

00:21:29: it.

00:21:29: so...that my brushstroke.

00:21:30: So its funds.

00:21:32: who buy great works of art and then can by your fractional ownership from like fifteen dollars to five hundred thousand dollars.

00:21:40: You're in the small section And over years their work of art grows value Then ultimately gets sold.

00:21:47: payback investment, it's a new for me.

00:21:48: I mean that is from the private collector to fractional ownership as the spectrum of the art

00:21:55: world.

00:21:56: Wow!

00:21:56: Now am i correct in saying this is most expensive artwork that was sold at four hundred and fifty million?

00:22:02: That's right...I did my little bit of research.

00:22:06: How has that even

00:22:07: possible?!

00:22:10: Was

00:22:10: that in the safe

00:22:11: place?

00:22:12: It was a lot of very safe places, I can assure you.

00:22:15: Levels

00:22:16: somewhere!

00:22:16: There were some very serious security.

00:22:18: it was sold at our New York offices but they came and it toured here first.

00:22:22: so i remember coming.

00:22:23: You actually got to see this?

00:22:24: Absolutely there are queues right around the block.

00:22:27: So we had to slowly waft.

00:22:29: people bit by bit come and see Selvettum and these absolutely amazing.

00:22:32: It is beautiful piece of art.

00:22:35: But what's my point about buying history?

00:22:38: That is what a piece of art, it's not just the way that looks.

00:22:42: It's one of the greatest ever artists who did very few paintings at some moment in time... Yes!

00:22:48: ...that creates this kind of extraordinary magic where you see something

00:22:52: fly.

00:22:53: I totally agree with it.

00:22:54: Well… The person who got it was very lucky.

00:23:00: What has been your most transformative moment at Christie's?

00:23:04: and a time that confirmed you are exactly where your needed to be.

00:23:08: I'm sure

00:23:08: it is, probably right now!

00:23:11: This second

00:23:11: instance... So i have them a lot.

00:23:16: but if really think about one example for Freeze Week is the major art fair in London.

00:23:22: It's called Freeze Art Fair.

00:23:25: It was started twenty years ago when a group brought together all of the great contemporary artists.

00:23:30: so its this major convening moment in London at Freeze Week and we hold sales here at the same time in October.

00:23:36: this is.

00:23:37: And it's a great big convening moment, so lovely right?

00:23:40: So last year we were preparing our plans... ...and we thought of assets.. ..and what we did- This building that we're sitting in here as Christie's headquarters.

00:23:50: We've been here for over two hundred fifty years Forever!

00:23:53: Yeah I think London Transport System was built like one hundred seventy years ago.

00:23:58: They got nothing on us.

00:23:59: The

00:24:01: building is like hell

00:24:02: no.

00:24:03: Hello, so it's crazy and I think about that every time i walk through the front door... ...I think how many people?

00:24:07: And what history has come to these doors in two fifty years?

00:24:09: So

00:24:10: this structure is actually same as

00:24:12: Austria.

00:24:12: Yes yes yes It's amazing.

00:24:14: we started out just owning the front bit then gradually expanded into whole building.

00:24:20: My job was to honour that to honor that legacy, but look forward.

00:24:24: Where does the next two fifties?

00:24:27: Every decision I make is about how you balance those things.

00:24:31: So, freeze week what we did was in... We invited a young contemporary living artist called Laquena McIverin to dress Christie's.

00:24:37: To dress the building she uses wonderful vibrant British Ugandan artists based here in London.

00:24:42: if you look her up You'll see that she is all about colour.

00:24:45: It's absolutely amazing.

00:24:46: so She came in and she covered The walls!

00:24:49: The windows!

00:24:50: The pillars with Vibrant color.

00:24:53: Wow it was Absolutely Amazing And beautiful and it Was love.

00:24:58: lettered arts to london into future.

00:25:00: And for me, it was the strongest most visual symbol we could give to outside world of what Christie's is trying do.

00:25:07: We put artist at center building so that the grain creativity as an artist and we put a living female artist in charge over two hundred fifty years old.

00:25:20: It our way saying this who are where going?

00:25:26: That very powerful statement without saying anything.

00:25:30: Exactly, how arts can communicate.

00:25:34: Wow!

00:25:36: I love that.

00:25:37: so there was a really transformative moment for you.

00:25:40: and when do say where art is moving forward?

00:25:44: Where isn't it moving forward to?

00:25:46: because we've seen some things like NFT you know, luxury items going crazy.

00:25:54: People are wanting more luxury items than ever before.

00:25:57: I'm feeling absolutely.

00:25:58: how does this happen?

00:25:59: What is his transition and where do you see it kind of going

00:26:02: now when like what You could have looked at as well the next generation want Now they'd like to behave And It's very marked right.

00:26:08: so if we load terms like Millennials and Gen Zs in all those kinds Let's say let's say your forties and under

00:26:14: yeah

00:26:16: They're a powerful buying force.

00:26:18: i mean buyers and bidders, they make up about thirty to forty percent.

00:26:23: That's a lot of people!

00:26:24: Yeah that is not necessarily...that just entry.

00:26:26: but THAT IS A POWERFUL GROUP AND THEY ARE VERY DIFFERENT FROM WHO'S COME BEFORE THEM.

00:26:29: So first off They love digital Of course.

00:26:32: so therefore we up our online sales or offering.

00:26:35: Second of all They work with their values.

00:26:38: SO THEREFORE A YOUNG COLLECTOR IS MORE LIGHTLY TO GOOGLE our sustainability policy before they deal with us.

00:26:44: So we're

00:26:45: reading the fine print,

00:26:46: what do you guys stand for?

00:26:49: That works for Christie's where The Only Auction House to have a sustainability policy and actually it is one that were holding very high.

00:26:55: but also next generation buy cross category right.

00:26:58: so your great collectors from decades ago might focus on one thing old masters become obsessed with this whereas now they buy everything.

00:27:08: it's much more kind of cross-category.

00:27:10: So we're great, so then by speaking to them in multiple different ways yes there is a passion for luxury... so therefore jewels watches handbags.

00:27:18: It's the most likely way that someone will come into the art world.

00:27:21: Is this the starter?

00:27:23: I've got the

00:27:24: handbag.

00:27:24: Absolutely.

00:27:25: You know you have your handbag and what on your wall!

00:27:28: Its progress..you start to love What are handbag is And then you start to like what goes beyond that right?

00:27:34: You start understand what makes something unique Yes And then from there you expand.

00:27:40: But also, the young buyers of The World and the young artists of The world grew up in a digital age.

00:27:45: That means that Digital Art will always be one their mediums.

00:27:48: I am so ancient...I did not grow-up with an iPad Therefore it's still sort of non descript universe for me.

00:27:56: but if i'd grown up With an iPad..i would understand and think digitally.

00:28:00: So that creates new medium if that makes sense, and it will always be part of the art in future.

00:28:06: I don't believe we'll dominate digital artists just up there.

00:28:09: in the same way as sculpture painting watercolour

00:28:12: It's like another

00:28:13: category.

00:28:15: for that to take over everything you'd have to look at hundreds years ahead Yes!

00:28:21: And human beings quite often want to have a thing.

00:28:24: But do you

00:28:25: find that as the digital goes more explosive, then people want exclusive paintings to go.

00:28:31: well I've got one of these?

00:28:34: I couldn't agree more, doesn't that make it all the more valuable to own a single piece that's unique?

00:28:39: Yeah.

00:28:40: You know...I think that has to be well and i'll tell you if you forgive me I give an example of difference between The Unique And The Not-Unique what we do?

00:28:49: so obviously We All Know The Glorious Film The Great Gatsby The Glorious Book by F Scott Fitzgerald.

00:28:54: So about year and half ago we sold A Collection Of Books That Was Formerly Owned by Charlie Watts, who was one of the Rolling Stones.

00:29:01: So mysteriously he was a drummer.

00:29:03: no-one knew that.

00:29:04: actually he collected rare books in the background.

00:29:06: it's not just heaven heaven.

00:29:08: so very

00:29:09: interesting so

00:29:10: gorgeous isn't it?

00:29:10: He used to buy them online when he was touring as sort of treat for when you got back home.

00:29:14: This

00:29:14: is time out!

00:29:16: So anyway we... Very sadly after his death His family chose to sell The Book Collection and were very honoured.

00:29:21: they brought It To Us Now.

00:29:22: In That Collection Was A Copy Of F Scott But Gerald's The Great Gatsby.

00:29:27: But it was the first edition and it was signed by him.

00:29:29: Oh, no way!

00:29:30: And the inscription... It says To The Original Inspiration For Gatsby And we looked up who that person was, and yes this person is a screenwriter from the same time as Gatsby.

00:29:43: Oh my goodness!

00:29:43: It's The Connection.

00:29:44: So they obviously were together as screenwriters but it sounds like there had been some bad times because he signed at us from Alcatraz.

00:29:50: you know Block C. Tell the guys I'll be out soon.

00:29:52: so it seems to me they're having a bit of a bad time when their screenwriters are together.

00:29:55: Anyway...so There You Are.

00:29:57: What

00:29:57: That Is The Difference Right?

00:29:59: You could buy A Copy Of The Great Gatsaby Anywhere You Could Download It Or You Could Buy A Cop The First Edition signed by the writer to The Inspiration, owned By a Rolling Stone.

00:30:09: That's the difference between unique...

00:30:11: that is totally valuable in different perspectives

00:30:15: and not everyone wants that book most.

00:30:17: A lot of people just want to buy it.

00:30:18: a copy from Waterstones or Amazon fine but the person who wants to buy that very Very special signed copy those are the People we're speaking To when We're Talking to Collectors.

00:30:29: Oh, now I totally understand.

00:30:30: This is fascinating!

00:30:32: I

00:30:32: will leave you with one last question when you think about your legacy and the mark you hope to leave on The Art World particularly for next generation of women leaders.

00:30:41: what would that be?

00:30:43: What Would That Be For You?

00:30:44: I want them have their dreams...I Want Them To Look Forward And Say That I Know What i Believe And I know What I Want Because When I Was Growing Up It wasn't ingrained in me that I could dream for something more than it was.

00:31:00: And now we send the message down, and look at art world is what we create all of time.

00:31:04: We create dreams Tell stories Have visions.

00:31:08: That's what we do For next generation.

00:31:10: women are what i want to give them.

00:31:12: Oh!

00:31:14: I believe you actually doing this right now?

00:31:17: I really do.

00:31:17: yes yeah its a powerful statement to make thing to be doing, especially in this generation of the world of social media.

00:31:29: We have to have that particular kind of voice coming forth too.

00:31:33: go for your dreams and make sure they do come true.

00:31:36: it's no good having just a dream right?

00:31:39: Nothing really

00:31:40: comes out of it.

00:31:42: amazing!

00:31:46: It has been such a pleasure spending quality time with you.

00:31:49: I would

00:31:50: love to

00:31:51: do these again.

00:31:53: We are gonna do it again and probably live in

00:31:55: Abu Dhabi.

00:31:56: Yes, please I couldn't think of a better place

00:31:58: to be.

00:31:59: we're doing It.